This one-day, high-output content experience is designed for businesses that want to tell their story, educate their audience, and build a credible brand through intentional media. The Media Day includes everything from strategy to shoot day, delivering professional digital assets that support lead generation, sales conversion, and brand recognition.
Branding Media Day Services
Objective: Diagnose brand gaps and identify growth opportunities.
What’s Included:
• Instagram, TikTok, and LinkedIn audit (profile, content mix, and conversion flow)
• Website and CTA flow review
• Analysis of current content performance (engagement, storytelling strength, calls-to-action)
• Brand tone + aesthetic review
• Visual and verbal consistency evaluation
Objective: Ensure your content aligns with what your audience values most.
What’s Included:
• Competitive media benchmarking
• Audience behavior insights (content preferences, trending topics, value propositions)
• Messaging angle audit (what makes your brand unique vs. similar competitors)
• Positioning keywords for IG/LinkedIn captions, YouTube descriptions, and Google relevance
Objective: Build a structured plan for content creation that drives results.
Core Media Segments:
1. Founder/Owner Introduction Video
• Tell your “why”
• Introduce the business origin story
• Highlight credibility, mission, and passion
2. Business Tour / Process Walkthrough
• Show your space, product in action, team workflow
• Great for finance offices, wellness centers, hospitality venues
Ensure all partners review, understand, and sign the partnership agreements to clarify roles, responsibilities, and expectations.
Initial Partner Meeting
Conduct a kickoff meeting to introduce key team members, discuss the project scope, and align on goals and objectives.
Phase 2
Pre-Event Day
Schedule Media Team & Any Additional Equipment if Necessary
Create a Full Media Operational Itinerary for the Event & Send to Client For Approval
Be sure to Send Over Pre-Media Prep to Anyone That Will be Filmed Or Interviewed On Event Day
Phase 3
Post Event
Content Distribution
Distribute event photos, videos, and other media to Client via Dropbox or Hard Drive Transfer
Client Review
For Post Production Work Client Has Revision Access Within Event Conclusion Grace Period
John Pittman
With over 18 years of experience in the hospitality industry, I am a seasoned veteran with a proven track record of success. Throughout my career, I have worked with nine corporate restaurant establishments, specializing in private events and operational development. Notably, I played a key role in opening five of these establishments, contributing to their operational standards and significantly impacting their revenue, with over 50% coming from alcohol sales.
In addition to my extensive experience in the hospitality sector, I have also made significant contributions to the finance industry media landscape. During my tenure with a finance industry media company called Security Token Market, I played a crucial role in brand and sales funnel development, which contributed to their successful Series A fundraising round. Moreover, I organized an event that directly resulted in multiple investments and client acquisitions for my firm.
My expertise in client acquisition and strategy development has led to remarkable results. Through the implementation of targeted marketing strategies, I have helped generate millions in revenue for consulting client services, demonstrating my ability to drive tangible business outcomes.
Brand Performance:
As the person behind @Bartender2CEO, my personal brand has gained significant traction. With a strong presence on Instagram boasting 40k followers, Tik Tok account with 28k followers and a YouTube account with 10k subscribers.
"I’d be hard pressed to name someone as well-known and respected in the local Miami community as John. From the restaurant scene to athletics & fitness to nightlife and volunteer activities, John seems to really cover the map across Miami’s major neighborhoods which is something that I’ve also seen give him an edge in discussions with billion-dollar real estate owners, seasoned Wall Street veterans, and technology CEOs alike. John simply has that innate ability and desire to fill any gaps he sees are missing and create opportunities for himself and his inner circle as a result. It has been, and will always be, a tremendous honor to have worked side-by-side and watch him grow in a professional capacity."
Peter Gaffney
Head of Research at Security Token Advisors
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"John and became partners on a collaborative project at Space Cowboy, where his impact has been truly transformative. His innovative thinking and tireless work ethic have not only elevated the overall atmosphere but have also contributed significantly to our establishment’s success."
