B2C Creative’s Educational Media Day Package
By investing in an Educational Media Day, companies gain powerful marketing and operational advantages
THE B2C CREATIVE DIFFERENCE
Educational Media Day is a one-day content creation package designed for established businesses and thought leaders. In a single day, your team works with B2C Creative to film high-quality educational videos and visual assets that support both your customers and employees. Our Media Day approach helps brands capture compelling, relevant, and binge-worthy content in a single day, saving you time while providing everything needed to confidently engage your audience online . This comprehensive package ensures you have a library of professional content to educate customers (for onboarding, product/service know-how, and long-term retention) and to train employees (onboarding new hires, explaining new services or products), all while reinforcing your brand’s authority and message.
Marketing & Thought Leadership Benefits
Establish Thought Leadership
Position your brand experts as industry thought leaders through informative videos. Educational content is great for building credibility and trust – people buy from those they recognize and respect . Regularly sharing valuable insights (e.g. on YouTube or LinkedIn) keeps your company top-of-mind and showcases your expertise. These videos have lasting discoverability: YouTube is the world’s second-largest search engine , and well-optimized videos can appear in Google search results long after publishing .
Even on fast-moving platforms like TikTok, providing substantive answers to common questions helps reach new audiences – nearly 40% of Gen Z now uses TikTok or Instagram as a search tool over Google . In short, you get both immediate engagement and SEO longevity from your content.
Customer Education = Retention and Growth
Educating your customers drives customer success, which in turn boosts satisfaction, loyalty, and upsell opportunities . Value-driven educational videos (how-tos, tips, webinars) help users get the most out of your product or service. This “customer ascension” – where clients discover more value over time – leads to higher retention rates. In fact, 56% of companies saw improved customer retention after implementing education programs , and on average such programs increase product retention by 22% .
Loyal, well-informed customers are also more likely to adopt additional features or services, contributing to revenue growth (43% of companies report increased revenue alongside customer education efforts ). By positioning your content as a free resource, you nurture clients who stay longer and become brand advocates.
Boost Conversion & Engagement
High-quality visuals and clear educational messaging can directly support your marketing funnel. Studies show that visual content can increase conversion rates by up to 80% . For example, a tutorial video on your landing page can help prospects understand your offering faster, leading to quicker purchase decisions. Educational Media Day assets can also fuel your social media – educational posts often get saved and shared, extending your reach. Over time, this content library builds an engaged community and drives more organic traffic (as your videos get discovered via search and social platforms).
Operational & Training Benefits
Reduced Training Burden on Staff
An Educational Media Day produces training videos that standardize your onboarding and internal education. This takes pressure off your team from having to repeat the same training sessions or demonstrations. Once a process or tutorial is filmed, it can be shared unlimited times – ensuring every learner gets the same quality instruction. The repeatability of video means a live instructor doesn’t have to be present each time, avoiding scheduling hassles and freeing up your experts’ time.
In short, your staff can focus on their core work while the videos handle the routine teaching. Moreover, employees can re-watch content on their own, reducing follow-up questions and one-on-one help requests. This consistency not only lightens the load on senior team members but also guarantees that no key knowledge is missed or delivered differently across sessions.
Faster Employee Onboarding & Ramp Up
Video-based training accelerates how quickly new employees get up to speed. Rather than relying solely on manuals or days of shadowing, new hires can watch engaging onboarding videos that introduce your products, services, and best practices. A strong onboarding process can improve new hire retention by 82% and productivity by over 70% , and leveraging video helps achieve these outcomes by streamlining and enhancing training. Interactive or step-by-step videos help newcomers retain information better and feel more confident in their roles from day one. This means employees reach full productivity faster.
For example, one company found that moving from in-person training to video-based training cut onboarding costs significantly (online training can cost as little as one-third of traditional classroom training) . Your Educational Media Day content ensures every hire, whether local or remote, receives the same effective onboarding, minimizing ramp-up time.
Continous Learning & Reference
The videos produced aren’t just one-time training – they become on-demand learning resources integrated into your workflows. You can host them on your internal Knowledge Base or Learning Management System (LMS) so employees can refresh their knowledge anytime. This supports a culture of continuous learning; staff can revisit a module when a refresher is needed, or catch up on updates via video whenever a new product or policy launches.
Integration into your LMS also means you can track completion and comprehension (for example, pairing videos with quick quizzes). As a result, training is not only faster but also more effective and measurable. And because video training is accessible 24/7, it accommodates different schedules and learning paces – improving overall knowledge retention and job performance
Industry Use Case Examples
Educational Media Days can be tailored to virtually any industry. Here are examples of how finance, wellness, and hospitality businesses can leverage this package:
Finance (Real Estate, Wealth Management, Fintech)
Financial services thrive on trust and clarity, making educational content especially valuable. For instance, a real estate brokerage could film a series of short explainers for home buyers (covering topics like mortgage basics, home inspection tips, or the closing process) to empower clients during onboarding. Simultaneously, they can produce internal training videos for new real estate agents – standardizing how to use the CRM, follow compliance regulations, or conduct client consultations. This ensures every agent is trained consistently and frees up senior staff from repetitive coaching.
A wealth management firm might create a monthly thought leadership video on market trends or financial planning strategies, bolstering their YouTube presence. These educational videos provide value to clients and establish the firm’s advisors as go-to experts (a practice marketing experts recommend – educational videos are “great for building thought leadership and providing value” in financial advisory ). Internally, the same firm could record onboarding videos on portfolio management tools or compliance updates, reducing meeting time.
For a fintech company, an Educational Media Day could yield polished app walkthrough videos and feature tutorials for users. This not only improves the user experience (fewer support tickets if users can watch a “how to get started” video) but also accelerates adoption of new features. In fact, companies have found that providing on-demand tutorials can lead to a 16% reduction in support requests . Across real estate, banking, and tech, the pattern is clear: educating both your customers and your team pays dividends in loyalty and efficiency.
Wellness (MedSpas, Pharmacies, Fitness Brands)
In the wellness and health sector, education builds trust and comfort. Consider a medical spa or clinic – they could film customer-facing videos explaining each procedure or treatment (e.g. a laser therapy demo or a skincare routine tutorial). By walking clients through what to expect and post-treatment care, you ease anxieties and position your staff as knowledgeable professionals. This kind of content can live on your website and YouTube channel to attract new clients searching for information, and it reinforces your credibility (for example, a medspa’s YouTube demo of a procedure might keep generating views for years, thanks to YouTube’s searchability). Meanwhile, the medspa’s staff benefit from training videos on equipment usage or sanitation protocols, ensuring uniform service quality.
Pharmacies and healthcare providers can similarly leverage media days: for example, a pharmacy might record an instructional video on how to properly administer an at-home injection. One pharmacy case study produced a step-by-step injection tutorial video for patients and a founder’s introduction video, then repurposed the footage into quick 60-second social media clips for broader reach . Those short videos distilled the key moments (like proper technique and safety tips) into engaging reels, perfect for platforms like Instagram or TikTok. This mix of long-form and short-form content educates patients (improving compliance and safety) and promotes the pharmacy’s services online.
Fitness brands or gyms also benefit greatly: imagine an upscale gym creating a series of workout how-to videos and nutritional webinars for its members. New members could be onboarded with a “Gym 101” video tour and trainer introductions, reducing the need for lengthy orientation tours. The gym’s social media could feature snippets from a longer nutrition seminar or exercise demonstration, enticing followers to learn more. Overall, in wellness fields, educational media not only empowers clients to achieve better results (be it health outcomes or fitness goals) but also standardizes knowledge among staff, from trainers to technicians.
Hospitality (Restaurants, Bars, Service Groups)
For hospitality businesses, consistency and guest experience are key – and both can be improved with the right media assets. A restaurant group or bar might use an Educational Media Day to film internal training videos on recipes, plating presentation, or customer service scripts. This is especially valuable for franchises or multi-location restaurants: every chef and server can learn the exact same approved methods.
A real-world example is a pizza franchise that used video tutorials to standardize how staff across all locations should prepare and toss pizza dough, ensuring consistency company-wide . These kinds of training videos can be revisited by staff anytime, which is useful for refreshers or training seasonal employees.
On the customer side, hospitality businesses can create engaging educational content to enhance marketing – for instance, a craft cocktail bar might film a series of mixology mini-classes to post on YouTube (teaching viewers how to make signature drinks). This establishes the venue’s expertise and entertains viewers, potentially drawing new guests who discovered the brand through an instructional video.
Hotels or travel service groups could produce “insider tips” videos (like local travel guides or how to make the most of a stay), adding value for guests and strengthening their YouTube/TikTok content game. Importantly, these videos enjoy long-term value: a how-to or tips video can keep attracting viewers interested in that topic, functioning as evergreen marketing content.
At the same time, by integrating training videos into their LMS, a hospitality group can dramatically cut down the time managers spend repeatedly training new hires – leading to faster ramp-up and more consistent service quality across the board .
Educational Media Day Deliverables
Each Educational Media Day yields a versatile set of video content in short, medium, and long-form formats, which can be deployed across your communication channels:
Objective: Diagnose brand gaps and identify growth opportunities.
What’s Included:
• Instagram, TikTok, and LinkedIn audit (profile, content mix, and conversion flow)
• Website and CTA flow review
• Analysis of current content performance (engagement, storytelling strength, calls-to-action)
• Brand tone + aesthetic review
• Visual and verbal consistency evaluation
Objective: Ensure your content aligns with what your audience values most.
What’s Included:
• Competitive media benchmarking
• Audience behavior insights (content preferences, trending topics, value propositions)
• Messaging angle audit (what makes your brand unique vs. similar competitors)
• Positioning keywords for IG/LinkedIn captions, YouTube descriptions, and Google relevance
These are bite-sized clips perfect for social media platforms like TikTok, Instagram Reels, YouTube Shorts, or LinkedIn snippets. Short videos could be quick tips, FAQs, or teaser trailers extracted from longer content. They grab attention and are highly shareable.
For example, if a long training session or customer tutorial is filmed, we’ll identify key insightful moments or visual highlights to spin off into multiple 30-second clips. This micro-content draws viewers into the topic and can direct them to the full video or your website for more details. Short-form content also plays well with trends (e.g. using a popular hashtag or audio clip on TikTok to boost discovery) while still delivering your expertise in a nutshell.
These videos dive a bit deeper and are ideal for platforms like YouTube, your website’s knowledge base, or email newsletters. In this length, you can effectively deliver a product demo, a how-to guide, a customer testimonial, or an interview with a subject matter expert. They’re long enough to provide substance but short enough to hold viewers’ attention.
As deliverables, you might receive several edited videos in this range – for instance, a 3-minute customer onboarding walkthrough, a 5-minute thought leadership talk, or a tutorial broken into a series of 2-minute modules. Medium-length videos strike a balance: they can be standalone valuable content for viewers who want more than a teaser, and they also provide source material to excerpt into shorter clips.
Longer videos allow for comprehensive coverage of a topic. This could be an in-depth training module for employees, a full webinar or presentation recording, or a detailed product education video for customers. Long-form content is especially useful for LMS integration – for example, a 15-minute employee training video can be uploaded to your internal LMS with chapter markers and quizzes.
For customer education, a 10-20 minute video might serve as a cornerstone piece (like an “ultimate guide” to using your product or a panel discussion establishing thought leadership in your field). While not every viewer will watch a long video in one sitting, those who do are highly interested – and you’ll have provided them significant value.
Additionally, these comprehensive videos can be segmented into shorter chapters. We make sure to film long-form sessions in a way that they can be repurposed easily (clear topic sections, multiple camera angles, etc.).
Repurposing Strategy: A core advantage of the Media Day is the efficiency of content creation. One shoot can be transformed into weeks’ worth of content . Our team plans shoots with repurposing in mind – ensuring we capture footage and sound bites that can be remixed into various formats. For instance, if we film a 20-minute software demo, from that we might produce the full 20-minute tutorial for your website, three 5-minute “feature focus” clips for your knowledge base, and six 30-second tip videos for social media.
- In one client example, a pharmacy’s Media Day yielded a long educational video and two short social media reels derived from it . By extracting key points and visually engaging moments, we created punchy previews that drove viewers to the full instructional video. This kind of cascading content approach maximizes your ROI: instead of one video, you get a content suite tailored for different channels and audience preferences. It also keeps your message consistent – viewers get a cohesive learning experience whether they watch the 30-second version on TikTok or the extended cut on your LMS.
In addition to video, we often capture high-quality stills and graphics during the shoot (for use as YouTube thumbnails, in blog posts, or in the LMS as supplementary material ). The end result is a rich collection of educational media assets that can be published over time, keeping your brand’s channels active and informative without requiring constant new filming. We provide guidance on how to deploy this content calendar, ensuring you get the most mileage out of every Media Day.
Package Options & Pricing Tiers
We offer the Educational Media Day in two main formats to fit your needs and budget. Both options deliver professionally shot and edited content, but differ in scope of content and production time:
Half-Day Production (≈4 Hours)
This option is ideal for companies looking to create a focused set of content efficiently. In roughly a half-day shoot, our team can typically film 1–2 major video pieces (for example, one customer-facing tutorial and one employee training module) along with a collection of short clips. With about 4 hours on site, we prioritize the highest-impact topics that can be covered in a limited timeframe. For instance, you might use a half-day to film a product demo video (3 minutes) and an onboarding welcome message from the CEO (2 minutes), plus capture b-roll and sound bites that become a handful of 15-second teasers. A half-day shoot involves a lean crew (often 1 videographer plus assistant), which keeps it efficient.
Pricing: A half-day Educational Media Day is priced for accessibility – recommended for local small business needs or pilot projects. Industry benchmarks for a half-day professional video shoot start at around $2,500–$3,000 , and our packages are in line with these rates, with exact quotes depending on your specific requirements (number of videos, complexity, etc.).
This package delivers substantial value by concentrating on core content; you walk away with multiple polished videos ready to deploy, all created in one morning or afternoon. It’s a perfect entry point to see the impact of video content on your business without a large time or financial investment.
Full-Day Production (≈8 Hours)
The full-day package is a comprehensive content creation experience – essentially an all-day shoot dedicated to building your educational content library. With a full 8-hour day, we can cover multiple settings or topics. For example, in one full day we could film: a set of customer education videos (perhaps a series of 3 how-to tutorials covering different features), several internal training videos (onboarding steps, a sales training role-play, etc.), and still have time to interview a few team members for testimonial clips. The extended time allows for more setup changes, on-camera talent rotations, or even shooting at more than one location (e.g. part of the day in your office for corporate pieces, and part in a studio or store for product demos). We typically staff a larger crew for a full day – possibly two videographers plus support – to ensure we capture a high volume of content (multiple cameras can run in parallel, etc.). By the end of the day, you might have enough footage for, say, 5+ edited videos of varying lengths and a dozen micro-content clips.
Pricing: A full-day Educational Media Day is a larger investment but offers the best value per content piece. Standard industry pricing for a full-day shoot with a 2-person crew starts around $5,000+ (many factors can affect this, such as specialized equipment or travel). Our full-day package is typically scoped in that range, adjusted to your needs. We often recommend the full-day option for established businesses who want to knock out a quarter or even a year’s worth of video content in one session – it maximizes content output and variety.
We also offer add-ons (like a dedicated strategist or extra post-production graphics) which can be discussed in the proposal. Full-day engagements are great for capturing both customer and internal materials together. For example, in the morning we might film your customer-facing segments, and in the afternoon, we switch to internal training topics. This holistic approach ensures consistency across all content. With a full day of production, you’ll receive a robust suite of deliverables: multiple long-form videos, several mid-length edits, an array of social clips, and even photography if requested – truly an end-to-end solution for your educational content needs.
Summary
Both the half-day and full-day packages include pre-production consultation (to plan topics, scripts, and shot lists) and post-production editing of all footage into final polished videos with your branding, graphics, and captions as needed. We’ll help you decide which tier fits your objectives. No matter which you choose, the goal is to leave you with a bank of high-quality educational media that can be used across proposals, landing pages, onboarding portals, social media, and beyond – all created efficiently by partnering with B2C Creative’s experienced media team.
Timeline
Client Onboarding Action Plan
Phase 1
Initial Setup
Contract Review and Signing
- Ensure all partners review, understand, and sign the partnership agreements to clarify roles, responsibilities, and expectations.
Initial Partner Meeting
- Conduct a kickoff meeting to introduce key team members, discuss the project scope, and align on goals and objectives.
Phase 2
Pre-Event Day
Schedule Media Team & Any Additional Equipment if Necessary
Create a Full Media Operational Itinerary for the Event & Send to Client For Approval
Be sure to Send Over Pre-Media Prep to Anyone That Will be Filmed Or Interviewed On Event Day
Phase 3
Post Event
Content Distribution
- Distribute event photos, videos, and other media to Client via Dropbox or Hard Drive Transfer
Client Review
- For Post Production Work Client Has Revision Access Within Event Conclusion Grace Period
John Pittman
With over 18 years of experience in the hospitality industry, I am a seasoned veteran with a proven track record of success. Throughout my career, I have worked with nine corporate restaurant establishments, specializing in private events and operational development. Notably, I played a key role in opening five of these establishments, contributing to their operational standards and significantly impacting their revenue, with over 50% coming from alcohol sales.
In addition to my extensive experience in the hospitality sector, I have also made significant contributions to the finance industry media landscape. During my tenure with a finance industry media company called Security Token Market, I played a crucial role in brand and sales funnel development, which contributed to their successful Series A fundraising round. Moreover, I organized an event that directly resulted in multiple investments and client acquisitions for my firm.
My expertise in client acquisition and strategy development has led to remarkable results. Through the implementation of targeted marketing strategies, I have helped generate millions in revenue for consulting client services, demonstrating my ability to drive tangible business outcomes.
Brand Performance:
As the person behind @Bartender2CEO, my personal brand has gained significant traction. With a strong presence on Instagram boasting 40k followers, Tik Tok account with 28k followers and a YouTube account with 10k subscribers.
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Testimonials
"I’d be hard pressed to name someone as well-known and respected in the local Miami community as John. From the restaurant scene to athletics & fitness to nightlife and volunteer activities, John seems to really cover the map across Miami’s major neighborhoods which is something that I’ve also seen give him an edge in discussions with billion-dollar real estate owners, seasoned Wall Street veterans, and technology CEOs alike. John simply has that innate ability and desire to fill any gaps he sees are missing and create opportunities for himself and his inner circle as a result. It has been, and will always be, a tremendous honor to have worked side-by-side and watch him grow in a professional capacity."
Peter Gaffney
Head of Research at Security Token Advisors
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"John and became partners on a collaborative project at Space Cowboy, where his impact has been truly transformative. His innovative thinking and tireless work ethic have not only elevated the overall atmosphere but have also contributed significantly to our establishment’s success."
Crysta Garza
Owner, Space Cowboy