SpeedRailz Best Bartender Partnership 2025
(Read below for concept and partnership details - If you would like to partner with us then please fill out the Sponsor Onboarding form using the link below. We will then set up an onboarding call to finalize logistics)
SpeedRailz
Powered by B2C Creative
Best Bartender in Texas Tournament Campaign
Welcome to Speedrailz 2025
SpeedRailz is not just a competition—it’s a movement bringing together the most talented aspiring industry leaders, innovative brands, and visionary venue operators to elevate the bar industry. The 2025 Best Bartender in Texas Campaign will determine champions in San Antonio, Houston, Dallas, and Austin, culminating in a statewide final in Houston. Alongside this campaign, our Industry TAP (Training, Advancement, Performance) Partnership workshops aim to foster collaboration and innovation across the hospitality sector.
This deck outlines how our partners will be able to position their brands at the forefront of this dynamic industry, delivering unparalleled exposure and meaningful engagement with our industry.
Why Partner With SpeedRailz?
- Authentic Brand Integration: Your products, services and messaging are seamlessly embedded in our event activations, competitions, and media campaigns.
- Expansive Reach: Access SpeedRailz’ growing network of bartenders, industry leaders, and engaged online communities.
- Enhanced Market Position: Be recognized as a forward-thinking brand that supports education, creativity, and excellence in hospitality.
Sponsorship Overview
Sponsors will have the opportunity to supply products for event activations. This includes featuring your spirits on a specially curated event menu, designed to highlight your brand’s unique offerings.
- Tastings and Education: Engage directly with bar managers, owners, bartenders and attendees through tastings and product education sessions during events.
We’re committed to creating compelling content that showcases your brand to our engaged online audience. This includes:
- Pre-Event Content Creation: Collaborations at your production or distribution site, or your place of business, to highlight your story, values, and products.
- Event Integration: This media will be featured in event live streams, competition highlights, and social media campaigns to ensure maximum touchpoints with our audience.
Qualifier Matches (2–3 weeks before each main event): Sponsors can integrate their products into these preliminary rounds, gaining early exposure to bartenders and audiences.
Industry TAP Workshops: Sponsors will have placement opportunities at these rotating workshops, including product features at the host venue for at least one week.
Event Day Engagement: Sponsors can enhance their presence during event days with branded activations such as:
- Custom Cocktail Challenges: Engage bartenders and attendees in creative competitions featuring your product.
- Giveaways: Provide branded merchandise or product samples to build brand affinity.
June 2025: Craft Clash Conference & Best Bartender State Championship
The Craft Clash Conference offers a unique opportunity to combine your sponsorship with the statewide SpeedRailz championship. This multi-day, multi-venue event series will include activations, workshops, and panels, giving sponsors unparalleled access to industry leaders and audiences.
- Exclusive First Rights: Tournament campaign sponsors will have the first opportunity to secure premier activations during this series.
Previous Success with Partners
Boosted Midweek Sales: Partner venues report $3,000–$5,000 in average midweek sales, with our highest event generating $9,000 on a Tuesday 30 miles outside of downtown
Increased Foot Traffic: Over 100+ attendees per event, drawing in loyal and new customers alike.
Viral Content: Partners benefit from high-quality, viral videos that showcase their brand to a wider audience (this campaign came from a simple 4 hour media day)
Private Event Bookings: B2C Creative consumer facing brand generates addtional event parntership opportunites of which we prioritize our Speedrailz sponsors for product use.
Why Partner with Us?
Brand Partnership Negotiations: Our platform can secure partnerships with industry leaders, ensuring seamless event and attendee experiences
Comprehensive Event Support: From recruiting bartenders and event planners to personally hosting activations with our own proven concepts, we are equipped to handle all operational logistics.
Unparalleled Media Exposure: Our media strategy guarantees heightened brand awareness through professional video content, podcast interviews, and event recaps.
Per City Partnership Opportunities
San Antonio, Houston, Dallas, and Austin
Primary Sponsor - Exclusive Spirit ($2,500)
- Exclusive branding as the primary spirit of the event, used in all competitor cocktails for Craft Clash component of series
- Comprehensive media coverage leading up to and during the event.
- Primary branding on all event-related marketing materials, including posters, digital ads, and social media campaigns.
- Featured drink placement on the event menu.
- Prime logo placement at the event venue and on the Craft Clash website.
- Opportunity to feature a custom activation or installation at the event to engage attendees directly.
- A dedicated segment during the event to present the brand and engage with the audience.
- Sponsor will be repsonsible for product donation for competition as well as ensuring that competing venues have product in time for each of their media days
- Bonus event partnership opportunity with new event concept "Small Talk" - a business networking community with 100 RSVPs in its first two events. Will be using it to market for professionals. Can integrate sponsor with a collaboration there
The Craft Clash workshops will rotate through venues in Houston, offering educational and networking opportunities with industry leaders.
- Spirit Integration: Monthly primary sponsor spirits featured in cocktail demonstrations.
- Content Creation: Live video capture at event (live-streamed), short-form videos, and social media campaigns showcasing your brands activation at the workshop
- Exclusive Features: Sponsors can provide representatives for educational segments or live tastings.
Secondary Sponsors - Zero-Proof and Liqueur Brands ($1,500)
- Inclusion on the feature menu alongside the primary spirit, ensuring visibility to all attendees.
- Branding included in all pre-event and post-event media coverage.
- Logo placement on event marketing materials and the event area.
- Opportunity to particpate in our pre-event media onboarding day to showcase the brand’s unique qualities and story to press and influencers.
- Space for a promotional booth or interactive experience at the event.
- Sponsor will repsonsible for product donation for competition day
Supporting Sponsors - Industry Software, Bar Equipment, etc. ($1,000)
- Branding on event-related materials
- Opportunity to set up informational booths or interactive areas at the event to engage with industry professionals and attendees.
- Inclusion in a pre-event media day, offering a chance to highlight the brand’s role in the hospitality industry.
- Coordination assistance of speed drink-making games or other interactive activities to facilitate engagement and enhance brand recall.
- One strategy consultation call to tailor the sponsorship experience and maximize brand impact.
Cost Analysis
As we embark on the 2025 SpeedRailz and TAP initiatives, I want to provide full transparency into the financial structure and ensure that my partners have a clear understanding of how their investments are being utilized. The attached cost analysis outlines the extensive resources, time, and capital required to execute these events successfully, from city-specific activations to statewide campaigns.
It’s important to note that, alongside your sponsorship contributions, I am personally assuming a significant portion of the financial risk. A substantial part of our revenue generation strategy relies on ticket sales and additional services, which are inherently unpredictable. By sharing this breakdown, I hope to illustrate the thoughtful planning and resource allocation behind this endeavor, as well as the commitment to ensuring your investment delivers impactful returns.
How Your Investment is Utilized:
Event Operations: Ensuring seamless execution of qualifying rounds, main events, and the state championship.
Media and Marketing Campaigns: Delivering high-quality content that amplifies your brand’s visibility and engagement.
Talent Recruitment and Engagement: Connecting with the best bartenders and venues to elevate the competition and audience experience.
•Infrastructure and Logistics: Covering travel, lodging, and operational costs for a professional, high-caliber experience.
Your partnership directly supports these efforts, helping to create a platform that not only celebrates the industry but also drives innovation, builds connections, and delivers meaningful results for all involved.
Thank you for trusting us with your investment, and I look forward to making 2025 a groundbreaking year for SpeedRailz, your brand and the hospitality community as a whole!
Estimated SpeedRailz Event Campaign Costs Per City
Description | Item | Quantity | Price |
|---|---|---|---|
Media Staffing, Equipment & Production $3000 | |||
Event Operations (Qualifying and Event Day) $2000 | |||
Travel and Lodging $1500 | |||
Marketing Campaigns $1500 | |||
Supply Cost $500 | |||
Winners Purse $500 | |||
Total Costs Per City: $9,000 |
Additional Costs
Description | Item | Quantity | Price |
|---|---|---|---|
Marketing and Sales Software's | |||
Full Website development and management is an additional cost and can be averaged out over the engagement | |||
Additional Media Days ($800 Per) | |||
Hardware Rental Costs Based on Project Objectives |
Industry TAP Partnership Group
The Industry TAP (Training, Advancement, Performance) Group is a networking initiative designed to bring together Texas top venue operators, bar managers, and beverage professionals. This group serves as a platform for collaboration, innovation, and education, creating a space where industry leaders can solve common challenges, share best practices, and explore new opportunities.
The Problem
Currently, the bar and beverage industry often lacks consistent communication between decision-makers and innovators. Many venues struggle with operational inefficiencies, limited audience reach, and outdated marketing practices. There’s also a lack of accessible resources for bar professionals to enhance their knowledge and skills.
We are building a community composed of
- Venue owners and managers seeking to elevate operations.
- Beverage professionals and decision-makers invested in growing their brands.
- Industry innovators, including software providers, product developers, and consultants.
Craft Clash Conference Week 2025 Powered by TAP
A 3-day event culminating in the SpeedRailz Best Bartender in Texas Championship:
- VIP Cocktail Party: Sunday night networking event with sponsors and industry leaders.
- Workshops & Panels: Monday and Tuesday sessions focused on marketing, operations, and innovation.
- State Championship: Tuesday evening competition followed by an exclusive after-party.
- Brand Visibility: Sponsors gain high-impact exposure during all activations, workshops, and live-streamed events.
Houston as the Hub:
Houston is one of the most diverse and dynamic hospitality markets in the country. Its thriving food and beverage scene, combined with a strong community of innovators, makes it the perfect launchpad for the Industry TAP Group. As we grow, this Houston-based initiative will serve as a model for other cities within Texas.
Value for Brand Supporting the Industry TAP Group
Product/Service/Software integration in workshops, events, and activations ensures your brand is consistently in front of the most influential players in the industry.
Media coverage across SpeedRailz channels amplifies your brand’s reach, showcasing your involvement to an engaged audience.
TAP Group workshops provide opportunities for brands to host educational segments, tastings, and product demonstrations, fostering authentic connections with decision-makers and audiences.
Build relationships with bar managers and venue operators to secure product placements, sponsorship deals, and long-term partnerships.
Gain access to B2C Creative’s clientele, expanding your presence in private events and activations.
Position your brand as a leader in hospitality by supporting the advancement of operational excellence, innovation, and community building.
Align with a network dedicated to elevating the industry while reinforcing your brand’s commitment to its growth.
Benefits for TAP Members
Our members will have the opportunity to share their expertise and insights through media features, workshops, and presentations. These efforts will help them gain visibility among peers, brands, and influencers.
Participating venues will be spotlighted through SpeedRailz media campaigns, on-site activations, and workshop events.
Hosting TAP workshops and activations has the opportunity to generate direct revenue through increased foot traffic and bar sales.
The group will be a priority for B2C Creative’s event planning clients for preferred venue partnerships.
As the TAP network expands to other cities, members gain access to new markets and customers.
TAP members will have access to the SpeedRailz’ network of skilled bartenders and industry professionals, streamlining recruitment processes and connecting our partners with top-tier talent..
Why Support the TAP Group?
The Industry TAP Group is a game-changing platform for leaders and brands who want to grow their influence, expand their reach, and make meaningful contributions to the hospitality industry. By participating, you’ll gain access to unparalleled opportunities for networking, collaboration, and business growth—all while being part of a community that’s shaping the future of the industry.
2025 Schedule Highlights
Monthly TAP Power Lunch Networking Meetings (1-3pm): Focused on collaboration, education and media creation at our venue partners.
Projected Meeting Dates
- January 9th: FAO Midtown (also media day to promote February meeting)
- Feb 3rd (Media Day to Promote March)
- Feb 4th: TAP Power Lunch - Venue Undecided
- March 10th (Media Day to Promote April)
- March 11th: TAP Power Lunch - Venue Undecided
- March 30th: (Media Day to Promote May)
- April 8th: TAP Power Lunch - Venue Undecided
- May 6th: TAP Power Lunch - Venue Undecided
- May 19th: TAP Week Partnership Logistics Meeting
- May 20th: TAP Week Media Day
- June 2nd: Industry TAP Leadership Meeting for final planning & unified markrting push
- June 12th: Industry TAP Week Leadership call for event logistics
- June 16th: Final Partnership and Sponsorship Calls
- June 22nd-25th: Industry TAP Week
- Jun 22nd: VIP cocktail party with industry leaders and brands showcasing the 6 month campaign success and disucssin end of year and 2026 plans
- June 23rd:
- TAP Power Lunch & Afternoon Workshop
- Midday Venue/Bar Crawl
- Upscale dinner and beverage expereince at Venue partner for VIPS
- June 24th:
- TAP Power Lunch and Workshop
- Interactive Bar Crawl
- Early dinner at volume bar for open invite (SpeedRailz pre-game)
- SpeedRailz Best Bartender in Texas Tournament
- After party at Venue Partner
- June 25th
- TAP Power Lunch, Testimonial collection and speeches from winners and top contributing members
SpeedRailz Tournament Campaign Schedule for next six months
- Feburary - San Antonio Launch
- March - Houston Launch
- April - Dallas Launch
- May - Austin Launch
- June - State Championship (Houston)
- Brand Introduction Interview: A video interview expanding your brand that will be shot and edited by our team
- Social Media Exposure: Featured clips on SpeedRailz Instagram and YouTube Channel
- Short Form Video (Educational and Entertainment Genres)
- Event Flyer Creation with Venue Logo
- Behind-The-Scenes Event Operational Access: Exclusive insight into event preparations and the community behind the scenes.
- Event Day Recap: Access to photography and video highlights, perfect for enhancing your digital footprint.